MidWay Music Speaks
A 501(c)3 nonprofit startup that worked hard to educate, empower, and entertain women and non-binary musicians.
Project Type
Entrepreneurship
Role
Founder, Director of Creative Strategy + Innovation
Brand Building
Strategic Planning + Vision Development
Program + Event Management
Marketing + Community Engagement
Creative Strategy + Direction
Fundraising + Financial Management
Experience Strategy + Design
Research + Development
The idea for MidWay Music Speaks was sparked by my desire to increase gender diversity on stage and within the music industry (note this article from my previous research). After witnessing and researching a lack of representation in the music scene, I set out to create a space that would amplify the voices of women and non-binary artists through promotion, empowerment, and performance opportunities.
My vision for the organization was simple but powerful: to educate and empower the next generation of musicians while entertaining the masses.
KEY RESULTS
5 years later, my vision transformed into:
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8 annual programs
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15+ annual marketing and fundraising events
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a staff of 25+
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50+ annual partnerships
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volunteer-base of 250+
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donor-base of 600+
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500+ artists impacted annually
Related Projects
"Alexi is incredibly hardworking, an excellent communicator, and a visionary. When she has an idea, she does everything she can to make it come to fruition. Her organizational skills are fantastic, and make projects we've worked on together run smoothly...Her creativity and positivity were always prevalent in her leadership, and she made the work we did together meaningful and fun at the same time."
Rachel Glago
Former Executive Director of MidWay Music Speaks
Here are a few examples of the MidWay partners and team members spreading the word in the community with field marketing events, volunteering, merchandise, and micro-influencer partnerships.