ROLE

Founder, Director of Experience + Innovation

TEAM

Board of Directors
Executive Director
Founder, Director of Experience + Innovation
Creative Coordinator

Booking Coordinator
4 Committee Coordinators

Up to 11 interns

TIMELINE

5.5 years

"Alexi is incredibly hardworking, an excellent communicator, and a visionary. When she has an idea, she does everything she can to make it come to fruition. Her organizational skills are fantasic, and make projects we've worked on together run smoothly...Her creativity and positivity were always prevalent in her leadership, and she made the work we did together meaningful and fun at the same time."

Rachel Glago

Executive Director of MidWay Music Speaks

MidWay Music Speaks

Empowering the Next Generation of Musicians

Entrepreneurship

Startup

Market + User Research

Strategic Planning

Vision Developement

Digital Strategy + Design

Brand Building

Growth Strategy

I launched my professional career as an entrepreneur by founding MidWay Music Speaks, a nonprofit startup and 501(c)3 organization dedicated to empowering, educating, and entertaining women and nonbinary musicians. Operating like a startup, MidWay focused on innovative solutions to champion the inclusion and engagement of underrepresented voices in the music industry.

The idea for MidWay Music Speaks was sparked by my desire to increase gender diversity on stage and within the music industry (note this article from my previous research). After witnessing and researching a lack of representation in the music scene, I set out to create a space that would amplify the voices of women and non-binary artists through promotion, empowerment, and performance opportunities.

My vision for the organization was simple but powerful: to educate and empower the next generation of musicians while entertaining the masses.

KEY RESULTS

5 years later, my vision transformed into:

8 annual programs
15+ annual marketing and fundraising events
a staff of 20+
50+ annual partnerships
volunteer-base of 250+
donor-base of 600+
500+ artists impacted annually

Related Projects

Here are a few examples of the MidWay partners and team members spreading the word in the community with field marketing events, volunteering, merchandise, and micro-influencer partnerships.