MidWay Music Festival
An annual outdoor and club-style festival that featured 30+ local, regional, and nationally touring artists spread across 8 different venues in 3 days.
Client
MidWay Music Speaks
Role
Creative Event Producer
Brand Management
Research + Development
Creative Strategy + Direction
Event Production & Management
Integrated Marketing
Stakeholder Management
Artist Hospitality + Booking
Artist Hospitality + Booking
Experience Design
Logistics + Operations
MidWay Music Festival took over downtown Bloomington, IN every Fall for 4 years. This festival strived to build an atmosphere and community similar to nationally-recognized music festivals, but it broke the mold of lineup statistics by prioritizing women and nonbinary-featured acts, increasing the focus on gender equity in the music industry.
KEY RESULTS
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500+ festival attendees annually
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65+ volunteers
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20+ vendors
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Strategic partnerships with Sweetwater Music & Pro Audio, Secretly Group, Secretly Distribution, Keychange, Sound Girls, The Graduate Hotels, The Courtyard By Marriott, Indiana Arts Commission
Press Coverage
"...in two decades of working in the music and event industries, I have not encountered someone with more potential than Alexi King."
Josh Johnson
Former MidWay Production Manager, Founding Advisor
