Rising Star Youth Competition
An immersive 3-month music competition in Indiana, where contestants were partnered with local celebrity mentors to prepare for a final showcase and compete for career-advancing prizes.
Client
MidWay Music Speaks
Role
Creative Event Producer
Experiential Marketing
Brand Building
Creative Strategy + Direction
Event Production
Experience Strategy & Design
Community Engagement
Originally designed as an experiential marketing stunt to initiate brand awareness for MidWay Music Festival and MidWay Music Speaks, Rising Star exceeded expectations and became a recurring event for 2 additional years.
This curated, personalized experience introduced contestants to the music industry while making them feel like stars. Each contestant was paired with a local celebrity whose career most closely aligned with their aspirations, creating meaningful mentorship opportunities. Prizes included high-value experiences from local businesses such as performing on the main stage at MidWay Music Festival, radio interviews, studio time, rehearsal space, music lessons, and more.
CATCHING UP WITH THE WINNERS
"She [Alexi] makes people around her want to be better all around, and makes all projects she is involved with full of life, joy, passion and success."
Jenn Cristy
Former Rising Star Mentor & Current Girls Rock Bloomington Board Member
"I felt so powerful as a young person and young woman walking away from this competition."
Maris Fish
Former Rising Star Participant
