ROLE
Founder, Director of Experience + Innovation
[For this project: Experience Strategist + Designer]
TEAM
Experience Strategist + Designer
2 Coordinators
Up to 2 Marketing Interns
TIMELINE
Annually, for 3 years
"[Alexi] makes people around her want to better all around, and makes all projects she is involved with full of life, joy, passion, and success."
Jenn Cristy
Former Rising Star Mentor + MidWay Advisor
Rising Star Youth Competition
Where Battle of the Bands Meets The Voice
Experience Design
Journey Mapping
Data-Driven Optimization
Vision Development
Digital Strategy + Design
Brand Building
Integrated Marketing
The Rising Star Youth Competition was an immersive 3-month music competition in Indiana, where contestants were partnered with local celebrity mentors to prepare for a final showcase and compete for career-advancing prizes.
Originally designed as an experiential marketing stunt to initiate brand awareness for MidWay Music Festival and MidWay Music Speaks, Rising Star exceeded expectations and became a recurring event for 2 additional years.
This curated, personalized experience introduced contestants to the music industry while making them feel like stars. Each contestant was paired with a local celebrity whose career most closely aligned with their aspirations, creating meaningful mentorship opportunities. Prizes included high-value experiences from local businesses such as performing on the main stage at MidWay Music Festival, radio interviews, studio time, rehearsal space, music lessons, and more.
CATCHING UP WITH THE WINNERS
"I felt so powerful as a young person and young woman walking away from this competition."
Maris Fish
Former Rising Star Participant