The Car Clinic

The Mechanic You Carry With You

Vision Development

Product Strategy + Design

Market + User Research

Usability Testing

Brand Design

Wireframes + Prototypes

End-to-End Mobile App Design

The Car Clinic mobile application empowers drivers with car diagnosis for at-home auto fixes and offline functionality - keeping them informed about their vehicles and prepared for the worst.

View my process

View prototype

ROLE

Product Strategist + Designer

TEAM

Design Advisor
Product Strategist + Designer

TIMELINE

2 Months

Car Clinic Style Guide

Version 1: Digital Sketches

In my initial digital sketches, I drew inspiration from "car," "clinic" and associated words as well as the feelings people will experience using the application.

Version 2: Closing in on the concept

I narrowed it down to these 2 concepts based off of relevance to the apps functionality.

Version 3: Human view

I decided that creating the feeling of freedom and comfortability was the most important in the logo.

Version 4: Bird view

And still...the previous version seemed illogical for a mobile application. The full logo was the view a human would experience, so I altered the perception to the concept to a birds-eye-view.

Version 5: The Simplified look

For the final logo, I took it one step further towards simplicity.

Car Clinic Style Guide

Version 1: Digital Sketches

In my initial digital sketches, I drew inspiration from "car," "clinic" and associated words as well as the feelings people will experience using the application.

Version 2: Closing in on the concept

I narrowed it down to these 2 concepts based off of relevance to the apps functionality.

Version 3: Human view

I decided that creating the feeling of freedom and comfortability was the most important in the logo.

BUILDING THE BRAND

The Car Clinic was a spin-off of a local auto parts company, designed to diversify revenue, boost sales and build customer trust through a mobile application. The brand and mobile application aimed to empower new or anxious drivers, fostering a sense of comfort and approachability in managing their car care needs.

The brand and logo concept are meant to convey the freedom users will experience while using the application. Click through the image gallery to learn more about my logo design process.

Related Projects

"...Her unique point of view consistently added value, and she always maintained a cheerful disposition. Her research process is productive and meticulous."

Juan M Aguayo

Design Advisor and CEO/Digital Director at Aguayo

KEY FEATURES

Diagnosis Scanner

After connecting your car to an OB2 sensor, you can diagnose your car and identify repair + maintenance needs.

Offline Map

Drive through areas with no service, worry-free. Filter through nearby auto services on the offline map in times of trouble in an unfamiliar area.

Step-by-Step DIY Fix Guide

Fix your car at home with step-by-step instructions. Designed to help you quickly execute the fix and get on with your day. After you've diagnosed your car's problem, the Car Clinic breaks down your fixes step-by-step so you can feel comfortable making fixes all on your own.

Under-the-Hood A/R Tour

Use the interactive A/R tour in times of trouble, when preparing to go into an auto shop, or just to learn more about the build of your car.