The Car Clinic | Alexi King Portfolio

The Car Clinic mobile application

Empowering drivers with car diagnosis for at-home auto fixes - keeping them informed about their vehicles and prepared for the worst.

Project Type

End-to-End Mobile App Design

Role

Product Designer

Brand Strategy

Market + User Research

Brand Positioning

UX Design

Product Strategy

Usability Testing

View prototype

Car Clinic Style Guide

Version 1: Digital Sketches

In my initial digital sketches, I drew inspiration from "car," "clinic" and associated words as well as the feelings people will experience using the application.

Version 2: Closing in on the concept

I narrowed it down to these 2 concepts based off of relevance to the apps functionality.

Version 3: Human view

I decided that creating the feeling of freedom and comfortability was the most important in the logo.

Version 4: Bird view

And still...the previous version seemed illogical for a mobile application. The full logo was the view a human would experience, so I altered the perception to the concept to a birds-eye-view.

Version 5: The Simplified look

For the final logo, I took it one step further towards simplicity.

Car Clinic Style Guide

Version 1: Digital Sketches

In my initial digital sketches, I drew inspiration from "car," "clinic" and associated words as well as the feelings people will experience using the application.

Version 2: Closing in on the concept

I narrowed it down to these 2 concepts based off of relevance to the apps functionality.

Version 3: Human view

I decided that creating the feeling of freedom and comfortability was the most important in the logo.

The Car Clinic was a spin-off of a local auto parts company, designed to diversify revenue, boost sales and build customer trust through a mobile application. The brand and mobile application aimed to empower new or anxious drivers, fostering a sense of comfort and approachability in managing their car care needs.

BUILDING THE BRAND

The brand and logo concept are meant to convey the freedom users will experience while using the application. Click through the image gallery to learn more about my logo design process.

Related Projects

Kadhja Bonet performing on stage in front of a white, orange, pink light show on a giant green.

"...Her unique point of view consistently added value, and she always maintained a cheerful disposition. Her research process is productive and meticulous."

Juan M Aguayo

Mentor at DesignLab