ROLE
Founder, Director of Experience + Innovation
[For this project: Experience Strategist + Designer]
TEAM
Director of Experience + Innovation
Creative Coordinator
Stream Managers
TIMELINE
3 months
"...[Alexi] was incredibly encouraging, was always receptive to my input, and adeptly guided me through taking on projects while still allowing me to learn independent, creative problem solving. I acquired skills...at an exciting pace. I will always be thankful my first manager was so knowledgeable and supportive!"
Sarah Cassidy
Creative Coordinator at MidWay Music Speaks
Porch Parties
A Concert From a Local Artist's Front Porch
Experience Strategy + Design
Market + User Research
Digital Strategy + Design
Vision Development
Customer Acquisition
Brand Building
Innovation Strategy
Porch Parties is a multi-city, cross-platform concert series that blended live and virtual experiences. Streaming from artists' front porches across the U.S., the series supported local musicians while engaging new audiences through social media during COVID-19.
Porch Parties was launched to expand the client's social following beyond the boarders of the Midwest while supporting local artists and entertaining audiences during COVID-19. The series featured performances from artists around the U.S. Artists were invited to play on MidWay's socials and promote a socially-distanced in-person show.
KEY RESULTS
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6-show run
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25 artists booked
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virtual tour through 8 different cities
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1000+ attendees each show