top of page
Screen Shot 2024-09-04 at 11.47.43 AM.png

Porch Parties

An outdoor, live(stream), concert series from a local artist's front porch.

Client

MidWay Music Speaks

Role

Founder, Director of Creative Strategy + Innovation

Experiential Marketing

Creative Strategy + Direction

Social Media Strategy

Community Engagement

Brand Building

Event Production

Porch Parties was launched to expand the client's social following beyond the boarders of the Midwest while supporting local artists and entertaining audiences during COVID-19. The series featured performances from artists around the U.S. Artists were invited to play on MidWay's socials and promote a socially-distanced in-person show.

KEY RESULTS

  • 6-show run

  • 25 artists booked

  • virtual tour through 8 different cities

  • 1000+ attendees each show

Related Projects
bottom of page