Dharma with Danni
Combatting the Burnout Blues
UX Design
Market + User Research
Product Analytics
Data-Driven Optimization
SEO
Brand Strategy
Content Writing
Wireframes
I led a website optimization for an environmental startup, prioritizing a rebrand and enhancing usability, while increasing user engagement through performance analytics.
I worked with Danni to improve the user experience of her website and help her navigate a rebrand. I conducted user and market research and launched an initial product centered on showcasing her brand and services while also providing a space for visitors to understand the importance of climate action. I spent the next two months optimizing the website by analyzing it's performance. I noticed problems with bounce rate and site exploration.
This lead to the question: how can we encourage site exploration from a UX perspective?
KEY RESULTS
12% decrease in bounce rate
287% increase in site duration - better than 85% of competitors