I worked with Danni to improve the user experience of her website and help her navigate a rebrand. I conducted user and market research and launched an initial product centered on showcasing her brand and services while also providing a space for visitors to understand the importance of climate action. I spent the next two months optimizing the website by analyzing it's performance. I noticed problems with bounce rate and site exploration. 

This lead to the question: how can we encourage site exploration from a UX perspective?