Various Companies

As a systems thinker, I don't see brand as separate from product. I see them as continuations of each other. Research, strategy, positioning, branding, and UX all lead back to the same people, and each decision informs the next. That's why brand architecture is often part of my full-stack product work. Below are a few logos from brands I've built from the early stage, where my work included brand architecture, early logo concepts, digital and print design, and marketing design. Each logo is just one layer of a larger brand system.