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Uber One: The One Shop
A members-only experience meant to be a physical representation of what it's like having an Uber One membership.
Client
Uber
Role
Brand Activation Lead
Customer Aquisition
Experiential Marketing
Measurement + Analysis
Event Management
I worked as a Brand Activation Lead for several builds of this bodega-inspired popup shop for UberOne. The 2-day event featured Instagram-able photo opportunities, influencer visits, scratch-offs, grab-bags, and popsicles for any students that signed up for an UberOne membership. I was one of the first faces representing UberOne and practiced onsite brand marketing and strategic customer acquisition.
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