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Limited Merch Campaign
Limited MidWay merchandise release to support an annual event's rebrand featuring local artist's (Hadley Gephart) work.
Client
MidWay Music Speaks
Role
Founder, Director of Creative Strategy + Innovation
Brand Management
Research + Development
Trend Analysis
Project Management
Brand Building
Creative Direction
Porch Parties was launched to expand the client's social following beyond the boarders of the Midwest while supporting local artists and entertaining audiences during COVID-19. The series featured performances from artists around the U.S. Artists were invited to play on MidWay's socials and promote a socially-distanced in-person show.
KEY RESULTS
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6-show run
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virtual tour through 8 different cities
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