Disney+ College Campaign
Leading student-targeted events to promote the release of Inside Out 2 on Disney+ and the new college student promotional rate.
Client
Disney+
Role
Brand Activation Lead
Brand Loyalty Building
Experiential Marketing
Vendor Management
Measurement + Analysis
Audience Engagement
Event Management
I led several activations for Disney+, including a pop-up featuring slushies and "mood swings" to promote the release of Inside Out 2 on Disney+ and launch their new college student promotion. As an extension of this activation, we also had a private Disney+ movie screening at a University of Texas, Austin sorority, promoting the new student rate and providing Disney+ merch to any attendees that followed Disney+ on Instagram.
"Alexi is a team player who is... eager to take on tasks and roles, no matter how complex, and handles them with confidence and a smile. Her initiative and proactive approach to problem-solving make her a valuable asset to any event team. I can always count on her to get the job done efficiently and create a fun atmosphere."
Kimberly Deese, APR
Marketing & Events Professional
